Animation Optimization & CWV Fix for Webflow Membership Site
Education & Coaching · < 10 Employees · Webflow
73%
Mobile LCP Reduction
63%
Mobile FCP Reduction
70
Mobile Perf Score
Project Overview
Premium Ghostwriting Academy runs their membership and course platform on Webflow. They needed to pass Core Web Vitals to improve search visibility and user experience.
The Webflow site had heavy custom animations, large media files, and third-party embed scripts that were dragging down Core Web Vitals scores. The join page was particularly critical as it drives conversions.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Reduce mobile LCP below 3s
- Improve mobile FCP below 2s
- Improve join page conversion performance
- Company Name
- Premium Ghostwriting Academy
- Company Size
- < 10 Employees
- Industry
- Education & Coaching
- Platform
- Webflow
Outcomes:
Core metrics that improved over the duration of the project.
73%
Mobile LCP Reduction
Mobile LCP dropped from 9.5s to 2.6s.
63%
Mobile FCP Reduction
Mobile FCP improved from 5.1s to 1.9s.
70
Mobile Perf Score
Mobile performance score reached 70, up from a failing state.
Before vs After
Before
| Metric | Score |
|---|---|
| Mobile FCP | 5.1s |
| Mobile LCP | 9.5s |
| Mobile TBT | 300ms |
| Mobile CLS | 0.181 |
| Mobile SI | 7.6s |
After
| Metric | Score |
|---|---|
| Mobile FCP | 1.9s |
| Mobile LCP | 2.6s |
| Mobile TBT | 410ms |
| Mobile CLS | 0.181 |
| Mobile SI | 8.2s |
Our Approach
A systematic, step-by-step process tailored to Premium Ghostwriting Academy's needs.
CWV Audit
Identified specific Core Web Vitals failures across key pages.
Media Optimization
Compressed and resized images and videos for faster loading.
Animation Refinement
Optimized Webflow animations to reduce layout shifts and interaction delays.
Script Management
Deferred non-essential third-party scripts.
CWV Validation
Validated passing scores using real user data from CrUX.
Key Takeaways
Webflow animations need careful optimization to avoid CLS and INP issues.
Conversion pages should be the highest priority for speed optimization.
Webflow sites can absolutely pass Core Web Vitals with the right approach.
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