Hero & Animation Optimization for Webflow Landing Page
Real Estate Tech · < 50 Employees · Webflow
3x
Speed Improvement
60%
Load Time Reduction
90+
Performance Score
Project Overview
InvestorLift is a real estate technology platform that uses Webflow for their marketing landing pages. Their primary landing page needed speed optimization to improve conversion rates.
The landing page had heavy animations, large hero media, and multiple third-party tracking scripts that slowed the initial load. Since this page drives paid traffic, every second of delay was costing conversions.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Improve landing page speed
- Increase conversion rate
- Optimize for paid traffic
- Company Name
- InvestorLift
- Company Size
- < 50 Employees
- Industry
- Real Estate Tech
- Platform
- Webflow
Outcomes:
Core metrics that improved over the duration of the project.
3x
Speed Improvement
Landing page loads dramatically faster.
60%
Load Time Reduction
Significant reduction in initial page load.
90+
Performance Score
Consistently high performance score.
Our Approach
A systematic, step-by-step process tailored to InvestorLift's needs.
Landing Page Audit
Focused performance audit on the primary landing page.
Hero Optimization
Optimized hero section media and above-the-fold content.
Animation Optimization
Refined Webflow interactions for better performance.
Script Management
Deferred tracking and analytics scripts.
Conversion Validation
Ensured all conversion elements still functioned correctly.
Key Takeaways
Landing page speed directly impacts cost-per-acquisition on paid campaigns.
Webflow animations need careful optimization for performance.
Hero section optimization delivers the biggest perceived speed improvement.
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