How We Helped Yakka Finance Improve Site Speed and Boost Advertising Performance
102%
88.8%
78.9%
“Couldn’t be any happier with the work done by Matt and the PageSpeed Matters team, they were communicative, open, honest.”
Grace Smallman
Project Overview
Yakka Finance asked us to help improve the speed and responsiveness of their WordPress site. Their advertising campaigns depended on a fast-loading website, but the existing setup had slow loading times caused by theme issues, plugin weight, third-party scripts, image bloat, and general inefficiencies across the installation.
We worked directly with a member of their team to run a full audit and implement improvements. This included optimizing the theme, plugins, scripts, images, and database so the site could load faster and deliver a smoother experience for both ads and organic visitors.
Goals & Objectives
Yakka Finance wanted to improve website speed to increase the effectiveness of their advertising and provide a faster browsing experience for potential clients.
Our objectives were to:
- Improve core loading metrics
- Reduce delays caused by scripts and plugins
- Optimize the theme for cleaner performance
- Improve responsiveness for mobile users
- Keep the site live during all work
Maintain the existing design and structure.
Outcomes:
After the optimization was completed, Yakka Finance saw immediate improvements in performance.
102% improvement in overall performance score
88.8% improvement in LCP
78.9% improvement in TBT
(Before)
(After)
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