Plugin Reduction & Server Optimization for WordPress Marketing Agency
B2B Marketing · < 50 Employees · WordPress
73%
Mobile LCP Reduction
100%
Mobile TBT Eliminated
65%
Desktop LCP Reduction
Project Overview
R.H. Blake is a B2B marketing agency whose WordPress site needed speed optimization to improve their own digital presence and demonstrate performance expertise to clients.
As a marketing agency, having a slow website undermined their credibility when pitching performance-oriented services. The site needed to be a showcase of best practices.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Reduce mobile LCP below 4s
- Maintain zero CLS across devices
- Improve mobile performance score above 90
- Company Name
- R.H. Blake
- Company Size
- < 50 Employees
- Industry
- B2B Marketing
- Platform
- WordPress
Outcomes:
Core metrics that improved over the duration of the project.
73%
Mobile LCP Reduction
Mobile LCP dropped from 12.6s to 3.4s.
100%
Mobile TBT Eliminated
Mobile TBT reduced from 20ms to 0ms.
65%
Desktop LCP Reduction
Desktop LCP improved from 2.0s to 0.7s.
Before vs After
Before
| Metric | Score |
|---|---|
| Desktop FCP | 0.8s |
| Desktop LCP | 2.0s |
| Desktop TBT | 0ms |
| Desktop CLS | 0 |
| Desktop SI | 1.0s |
| Mobile FCP | 5.3s |
| Mobile LCP | 12.6s |
| Mobile TBT | 20ms |
| Mobile CLS | 0 |
| Mobile SI | 8.3s |
After
| Metric | Score |
|---|---|
| Desktop FCP | 0.3s |
| Desktop LCP | 0.7s |
| Desktop TBT | 0ms |
| Desktop CLS | 0 |
| Desktop SI | 0.4s |
| Mobile FCP | 1.2s |
| Mobile LCP | 3.4s |
| Mobile TBT | 0ms |
| Mobile CLS | 0 |
| Mobile SI | 3.7s |
Our Approach
A systematic, step-by-step process tailored to R.H. Blake's needs.
Performance Audit
Thorough audit of all speed bottlenecks.
Theme & Plugin Optimization
Reduced overhead from theme and plugin bloat.
Asset Optimization
Compressed and optimized all frontend assets.
Server Optimization
Improved server configuration and caching.
Performance Validation
Verified improvements across all key pages.
Key Takeaways
Marketing agencies must practice what they preach with site performance.
A fast site builds trust with potential B2B clients.
WordPress optimization fundamentals deliver reliable results.
Latest Case Studies
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