Theme Cleanup & Caching Strategy for WordPress Coaching Site
Leadership & Coaching · < 10 Employees · WordPress
88%
Mobile LCP Reduction
100%
Desktop TBT Eliminated
98%
CLS Improvement
Project Overview
Resurgence Leadership is a leadership coaching and consulting firm whose WordPress site needed speed optimization to better serve their professional audience.
The site's WordPress theme and plugins created slow page loads that didn't reflect the brand's premium positioning. Visitors from referrals and speaking engagements were landing on a sluggish site.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Reduce mobile LCP below 3s
- Eliminate Total Blocking Time on desktop
- Fix CLS issues across desktop and mobile
- Company Name
- Resurgence Leadership
- Company Size
- < 10 Employees
- Industry
- Leadership & Coaching
- Platform
- WordPress
Outcomes:
Core metrics that improved over the duration of the project.
88%
Mobile LCP Reduction
Mobile LCP dropped from 23.5s to 2.9s.
100%
Desktop TBT Eliminated
Desktop TBT reduced from 280ms to 0ms.
98%
CLS Improvement
Desktop CLS improved from 0.255 to 0.004.
Before vs After
Before
| Metric | Score |
|---|---|
| Desktop FCP | 0.6s |
| Desktop LCP | 2.6s |
| Desktop TBT | 280ms |
| Desktop CLS | 0.255 |
| Desktop SI | 1.9s |
| Mobile FCP | 11.1s |
| Mobile LCP | 23.5s |
| Mobile TBT | 100ms |
| Mobile CLS | 0.204 |
| Mobile SI | 11.7s |
After
| Metric | Score |
|---|---|
| Desktop FCP | 0.3s |
| Desktop LCP | 0.6s |
| Desktop TBT | 0ms |
| Desktop CLS | 0.004 |
| Desktop SI | 0.6s |
| Mobile FCP | 1.2s |
| Mobile LCP | 2.9s |
| Mobile TBT | 20ms |
| Mobile CLS | 0.002 |
| Mobile SI | 1.5s |
Our Approach
A systematic, step-by-step process tailored to Resurgence Leadership's needs.
Performance Audit
Full audit of theme, plugins, and server performance.
Theme Optimization
Reduced theme bloat and optimized asset delivery.
Caching Strategy
Implemented layered caching for optimal speed.
Image Optimization
Compressed and lazy-loaded all media assets.
Final Testing
Verified improvements across desktop and mobile.
Key Takeaways
Premium brands need fast sites to match their positioning.
WordPress theme optimization is often the quickest win.
Mobile optimization is critical for audiences arriving from social and referrals.
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