How We Helped Platterful Improve Site Speed and Pass Core Web Vitals
Charcuterie Subscription Boxes · < 10 Employees · Shopify
80%
Overall Speed Improvement
20%
Conversion Rate Improvement
Passed
Core Web Vitals
"Platterful saw major improvements in site speed after working with Matt and the PageSpeed Matters team. They took our mobile score from the 50s to over 90 while keeping SEO intact. They were responsive, helpful, and continued to support us even after the project ended. Highly recommend."
Lowell
Co-Founder
Project Overview
Platterful is a visual, image-heavy Shopify brand, which made improving load times challenging. Their team had worked with multiple agencies and developers in the past but continued to struggle with slow performance, especially on mobile. Slow pages were also impacting conversion rates on paid traffic campaigns. They partnered with PageSpeed Matters to finally resolve these issues and improve the overall performance of their storefront. We began with a full Core Web Vitals and performance audit, then handled the complete implementation across their Shopify theme, apps, scripts, and media. All improvements were made while keeping SEO intact and preserving the high-quality visuals that define their brand.
Platterful wanted to improve site speed to increase conversion rates and pass Google's Core Web Vitals. Previous agencies had failed to resolve the performance issues, and the image-heavy nature of the brand made optimization complex.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Improve overall loading speed
- Pass Core Web Vitals
- Preserve image quality and brand visuals
- Maintain SEO during the optimization
- Company Name
- Platterful
- Company Size
- < 10 Employees
- Industry
- Charcuterie Subscription Boxes
- Platform
- Shopify
Outcomes:
Core metrics that improved over the duration of the project.
80%
Overall Speed Improvement
The site moved from scoring in the 50s to scoring above 90.
20%
Conversion Rate Improvement
Early results showed a lift in conversions after the performance updates.
Passed
Core Web Vitals
The site now meets Google's recommended thresholds for loading, interactivity, and visual stability.
Before vs After
Before
| Metric | Score |
|---|---|
| Mobile Score | ~50 |
| Conversions | Baseline |
| CWV Status | Failing |
After
| Metric | Score |
|---|---|
| Mobile Score | 90+ |
| Conversions | +20% |
| CWV Status | Passing |
Our Approach
A systematic, step-by-step process tailored to Platterful's needs.
CWV & Performance Audit
Full audit of the Shopify theme, apps, scripts, and media.
Image Optimization
Optimized all images while preserving brand-quality visuals.
Theme Performance
Streamlined Liquid templates and reduced render-blocking resources.
Script Management
Deferred and optimized third-party scripts and app code.
SEO Preservation
Ensured all changes maintained existing SEO signals.
Key Takeaways
Image-heavy brands can achieve top performance without sacrificing visual quality.
When previous agencies fail, a specialized speed team can still deliver results.
Speed improvements directly impact conversion rates on paid traffic.
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