Above-the-Fold & Script Deferral Optimization for WordPress Landing Pages
Legal Services · < 10 Employees · WordPress
37%
Mobile LCP Reduction
0ms
Total Blocking Time
65%
Mobile SI Reduction
Project Overview
Doric Legal needed landing page optimization on their WordPress site to improve conversion rates and user experience for visitors arriving from advertising campaigns.
Their key landing pages were loading slowly, causing high bounce rates on paid traffic. The pages needed to be fast enough to keep visitors engaged and convert them into leads.
Goals & Objectives
The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.
Our primary goals were to:
- Improve Lighthouse performance scores
- Reduce LCP and Speed Index on mobile
- Eliminate Total Blocking Time
- Company Name
- Doric Legal
- Company Size
- < 10 Employees
- Industry
- Legal Services
- Platform
- WordPress
Outcomes:
Core metrics that improved over the duration of the project.
37%
Mobile LCP Reduction
Mobile Largest Contentful Paint dropped from 9.1s to 5.7s — a 37% improvement.
0ms
Total Blocking Time
TBT reduced to 0ms on both mobile and desktop, eliminating all main-thread blocking.
65%
Mobile SI Reduction
Mobile Speed Index improved from 5.2s to 1.8s — a 65% improvement in perceived load.
Before vs After
Before
| Metric | Score |
|---|---|
| Desktop Perf Score | 89 |
| Mobile Perf Score | 64 |
| Mobile FCP | 3.7s |
| Desktop FCP | 0.5s |
| Mobile LCP | 9.1s |
| Desktop LCP | 1.6s |
| Mobile TBT | 60ms |
| Desktop TBT | 180ms |
| Mobile SI | 5.2s |
| Desktop SI | 1.0s |
After
| Metric | Score |
|---|---|
| Desktop Perf Score | 95+ |
| Mobile Perf Score | 85+ |
| Mobile FCP | 1.8s |
| Desktop FCP | 0.5s |
| Mobile LCP | 5.7s |
| Desktop LCP | 1.4s |
| Mobile TBT | 0ms |
| Desktop TBT | 0ms |
| Mobile SI | 1.8s |
| Desktop SI | 0.5s |
Our Approach
A systematic, step-by-step process tailored to Doric Legal's needs.
Landing Page Audit
Focused performance audit on key landing pages.
Above-the-Fold Optimization
Prioritized loading of critical above-fold content.
Script Deferral
Deferred non-essential scripts to improve perceived load time.
Image Optimization
Optimized hero and content images for fast loading.
Conversion Testing
Ensured optimization didn't impact conversion elements.
Key Takeaways
Landing page speed directly impacts advertising ROI.
Above-the-fold optimization creates the strongest perceived speed improvement.
Fast landing pages reduce bounce rates and improve cost-per-lead.
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