How We Helped Platterful Improve Site Speed and Pass Core Web Vitals

80% 

improvement in overall site speed

20%

improvement in conversion rate

Passed

Core Web Vitals

“Platterful saw major improvements in site speed after working with Matt and the PageSpeed Matters team. They took our mobile score from the 50s to over 90 while keeping SEO intact. They were responsive, helpful, and continued to support us even after the project ended. Highly recommend.”

Lowell,

Co-Founder

Project Overview

Platterful is a visual, image-heavy Shopify brand, which made improving load times challenging. Their team had worked with multiple agencies and developers in the past but continued to struggle with slow performance, especially on mobile. Slow pages were also impacting conversion rates on paid traffic campaigns.

They partnered with PageSpeed Matters to finally resolve these issues and improve the overall performance of their storefront. We began with a full Core Web Vitals and performance audit, then handled the complete implementation across their Shopify theme, apps, scripts, and media.

All improvements were made while keeping SEO intact and preserving the high-quality visuals that define their brand.

Goals & Objectives

Platterful wanted to improve site speed to increase conversion rates and pass Google’s Core Web Vitals.

Our objectives were to:

  • Improve overall loading speed
  • Pass Core Web Vitals
  • Preserve image quality and brand visuals
  • Maintain SEO during the optimization

Keep the site fully functional and stable during updates

Outcomes:

80% improvement in overall site speed

The site moved from scoring in the 50s to scoring above 90.

20% improvement in conversion rate

Early results showed a lift in conversions after the performance updates.

Core Web Vitals passed

The site now meets Google’s recommended thresholds for loading, interactivity, and visual stability.

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