How We Helped Pure Parima Improve Site Speed and Pass Core Web Vitals

38%

improvement in Largest Contentful Paint

14%

improvement in Interaction to Next Paint

100%

improvement in Cumulative Layout Shift

Project Overview

Pure Parima contacted us with the goal of improving their Shopify store’s loading speed and overall performance. As a growing ecommerce brand, they needed a smoother shopping experience and stronger performance signals for both search and paid traffic.

We started with a full Core Web Vitals audit. Then we handled all implementation, working closely with both their development and marketing teams to ensure every change supported their broader goals.

This included optimizing theme code, improving Liquid templates, reducing layout shifts, optimizing images and scripts, and ensuring consistent responsiveness across all major pages.

Goals & Objectives

Pure Parima needed a faster Shopify store that could perform better for users and pass Google’s Core Web Vitals.

Our objectives were to:

  • Improve loading performance
  • Reduce layout shift
  • Improve interactivity
  • Pass Core Web Vitals
  • Keep the existing design and shopping experience intact

Coordinate changes with their dev and marketing teams

Outcomes:

After completing the improvements, Pure Parima saw strong gains across all major Core Web Vitals metrics.

38% improvement in LCP

Primary content loads faster, helping keep visitors engaged

14% improvement in INP

User interactions respond more quickly.

100% improvement in CLS

Layout shift issues were eliminated, creating a smoother experience.

(Before)

(After)

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